Including career level in title of job posting

Often times I notice that employers tend to post job titles like "GIS Analyst" or "Environmental Planner." These are the types of jobs I expect to see on a niche job site like GeographyJobs.com. However, employers can really help themselves in attracting the target job seeker by including the career level of the person sought in the title of the job itself.

The job title is the most important and most read aspect of job search results. So if you are looking to fill entry level positions, it makes sense to express this in your job title. You are more apt to attract younger, less experienced candidates if you enter your job title as "GIS Analyst (Entry Level)" or "Junior Environmental Planner" or "Urban Planners (Recent Grads) than compared to simply listing the position without the career level notation.

Conversely, by including the career level you can also dissuade unsuitable candidates from applying to your posting. For instance, if you post "Senior Transportation Planner" or "Transport Planning Manager", chances are that younger candidates won't bother applying to your job. They might look at your company and see if you have more junior positions, but generally won't apply to your ad because they know off the bat that your posting is trying to attract job seekers with a lot of experience. What's the benefit of this? Hopefully this will reduce the amount of unsuitable applications from inexperienced candidates.

The bottom line is that you will catch the attention of your target job seeker if you put your desired career level right in the job title of your posting.